Creating thumb-stopping creative to help graduates find their calling
25
Original creatives delivered
£0.03
Cost per thruplay
125%
Increase in conversions
Brand Challenge
Northumbria University needed to develop an asset library for social media that would help to generate awareness and drive uptake of its post-graduate internship programme with current students and recent graduates. A paid media strategy was also required to reach these audiences effectively across platforms.
Solution
We developed a suite of creative assets for use across social media, and developed a paid media plan to target students and graduates with an array of messages. Retargeting campaigns were key to nurturing audiences and moving them closer to taking action, and the result was a 125% increase in interest in the program.
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