Brand Challenge

Bumbl partnered with fintech startup Parsnip, which raises money for charities by collecting donors’ spare change whenever they make purchases with electronic payment devices or contactless cards. The objective of the campaign was to launch the brand on social media to raise awareness of the Parsnip service with donors and charities.

Solution

We saw the opportunity to create a win-win-win for Parsnip, charities and donors, by developing engaging social content that not only promoted Parsnip’s service, but also highlighted the amazing work of charities, big and small, and helped audiences discover new causes that they wanted to support.

The result of the campaign was was over 47,000+ social media reactions, comments and shares across 158 posts on Facebook and Instagram. This engagement drove 964,000 impressions on the platforms.