Brand Challenge

Bumbl partnered with Nike and Footy.com, a price-comparison website for football boots, shirts, equipment and more, to create direct-to-retailer sales campaigns, including a Black Friday Sale campaign. The campaigns were designed to highlight the best deals on football boots, shirts and trainers in Nike’s Black Friday sale.

Solution

We developed social media ad creative to highlight Black Friday deals, and ran social media ads from Footy.com’s brand profile across Meta placements. We also developed some original creative from the ground up to launch new products. With a healthy ads budget of £24,000, we generated over 6,000 conversions at a sales value of £480k to achieve a ROAS of 19.5.