Brand Challenge

Newcastle Building Society needed to engage first-time buyers and encourage them to arrange a meeting with a first-time buyer coach. Due to the fragmented nature of the modern consumer journey, there was a need to deliver multiple assets for different touchpoints, in varying dimensions and durations to meet the context and needs of audiences in different environments.

Solution

We produced 27 optimised social media creatives from the ground up, from the ‘Let’s Get Moving’ campaign concept to storyboarding, talent sourcing, production and post-production. 27 attention-worthy assets were successfully delivered within a six-week timeframe.