Ideas & insight from the Bumbl team

Creating From Home: The Best Homemade Content Of Lockdown

May 19th, 2020 | Read Time: 5 mins

There is no dispute around the importance of professional and well-crafted creative in marketing, but lockdown has forced companies to think on their feet and create from the comfort of their own homes

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TikTok TikTok: Time To Get Involved

May 1st, 2020 | Read Time: 4 mins

If you haven’t heard the name TikTok yet, you might be self-isolating a bit too hard. The app’s popularity has soared and it has become the fastest-growing social network with young audiences during lockdown. Many celebrities are getting in on the…

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Heroes And Villains: Public Reaction To Brands During The Pandemic

April 27th, 2020 | Read Time: 4 mins

During these challenging times, brand decisions are under the spotlight. Customers have made it clear that brands’ actions during the COVID-19 pandemic will have…

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How COVID-19 Is Affecting Consumer Behaviour

April 22nd, 2020 | Read Time: 4 mins

The impact of Coronavirus is being felt throughout society, and businesses are having to reevaluate, replan and respond to the changing economic climate. Concerns about the spread of COVID-19…

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In Lockdown: Marketing In A Crisis (Whitepaper)

April 16th, 2020 | Read Time: 8 mins

In the space of a few weeks, people have adapted their behaviour and purchasing decisions to fit their new lifestyles and schedules. As a result, people are now consuming more media from their homes than ever before…

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How To Build A Brand That Isn’t Bland

January 20th, 2020 | Read Time: 3 mins

Be bold or blend in. Those are the two options every entrepreneur faces when building a new brand, or refreshing an existing one. And many fall into the trap of creating a brand that follows the conventions of its industry in an…

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2020 Vision: Social Media Trends For The Year Ahead

December 16th, 2019 | Read Time: 6 mins

As the book closes on another year (and another decade!) it’s time to reflect on the biggest changes in the world of social media over the last 12 months, and look ahead to the trends that are likely to shape 2020…

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Digital Election: How Political Parties Are Using Facebook

December 9th, 2019 | Read Time: 3 mins

With the UK general election less than one week away, political parties are ramping up thier paid media spend on Facebook in a hope to sway undecided voters around the country. A total of £2.8M has been spent…

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How Much Influence Do Influencers Really Have?

June 21st, 2019 | Read Time: 4 mins

In 2019, being a social media influencer seems like a pretty good gig. All you need is a camera and an Instagram account and you could potentially be earning thousands for a single #ad post. With the industry blowing up over the past few years…

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How To Humanise Your Brand (And Why It’s Important)

June 7th, 2019 | Read Time: 4 mins

Unfortunately, trust between consumers and brands has reached an all-time low. According to Edelman’s 2019 trust barometer, consumers globally have placed advertising as their least trusted industry…

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Why Is Lush Leaving Social Media?

April 12th, 2019 | Read Time: 3 mins

When Lush announced they were ‘switching up social’ and turning off their social media accounts, I immediately thought it must have been a brave move stemming from the brand’s intrinsic values…

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What The FAQ Is… TikTok? 

March 8th, 2019 | Read Time: 4 mins

Unless you’ve been in hibernation since last summer, you’ve probably heard of TikTok The short-form video app is taking social media by storm – but not without raising a few eyebrows along the way…

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Marketing 2018: The Biggest Stories Of The Year 

January 2nd, 2019 | Read Time: 2 mins

With 2018 wrapped up, we take a look back at the stories that shaped the year in the world of marketing, digital and technology…

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5 Reasons Your Business Needs PPC Advertising in 2019

December 10th, 2018 | Read Time: 5 mins

New year, new you? We’re not one for a cliché, but when it comes to pay-per-click advertising if you haven’t got involved then it’s time for a change. Improving technologies in paid search mean that…

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Why 5-Star Reviews Aren’t Best For Business

November 26th, 2018 | Read Time: 5 mins

From hotel and restaurant bookings to fashion and beauty purchases, online reviews have become par for the course. In fact, research has revealed that they now impact purchasing decisions for over 96% of consumers…

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How To Increase Your Ecommerce Sales In 7 Steps

November 13th, 2018 | Read Time: 5 mins

Growing an ecommerce brand can be one of the most challenging yet rewarding ventures in business. There will be times of struggle and frustration as sales go through plateaus and declines…

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5 Lessons We Can Learn From A UK Startup Unicorn

October 18th, 2018 | Read Time: 5 mins

Banks are dull. The letter through the post is always opened with dread. Queues are long. Call centre’s are in a far away land. There are too many terms, too many conditions, nobodies got time…

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The Future Is Vertical: Why Vertical Video Is Here To Stay

September 13th, 2018 | Read Time: 4 mins

Remember when V.V.S. (Vertical Video Syndrome) was first declared an epidemic back in 2012 via that satirical YouTube video? For those not familiar with it, YouTube user Glove and Boots created a…

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The Premier League’s Biggest Club (And What Brands Can Learn From Competitor Analysis)

September 3rd, 2018 | Read Time: 6 mins

It’s a debate that rages all around the country from North to South and East to West. Is your club a BIG club? Football fans love to grapple the subject. Head to any pub…

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How Instagram Is Filtering The New Travel Experience

April 24th, 2018 | Read Time: 9 mins

“Where did you go on holiday last year?” I asked my friend. “Ios island.” “Ah yes, I remember now,” I insist, probably a little too vehemently. “What made you think of going there?” “I kept seeing photos on Instagram…

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Instagram Shopping Launches In The UK

March 22nd, 2018 | Read Time: 3 mins

In long-awaited news for many brands and influencers, Ecommerce businesses in the UK can now tag their products on Instagram posts. The roll-out follows the feature’s previous success when tested in the US last year…

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Facebook Groups For Pages: Real Brand Communities On Facebook

March 5th, 2018 | Read Time: 6 mins

When Facebook aborted its mission of “making the world more open and connected” in June last year and revealed its new goal was to “bring the world closer…

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How The World’s Biggest Consumer Brands Are Using Social Media In 2018

February 16th, 2018 | Read Time: 9 mins

More than 3 billion people around the world now use social media each month, with the latest data showing a 13% year-over-year increase…

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How To Win On Instagram In 2018

February 6th, 2018 | Read Time: 6 mins

Just when you think you’ve mastered Instagram’s algorithm, it quietly changes yet another feature, and before you know it your engagement rate has bottomed out and you’re left wondering what the hell happened…

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How To Win On Facebook In 2018

January 25th, 2018 | Read Time: 5 mins

Facebook announced that it would be changing its newsfeed algorithm at the start of 2018, shifting the focus from passive consumption of content created by brands and publishers to meaningful interactions between friends…

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Happy 3rd Birthday Bumbl!

February 1st, 2018 | Read Time: 3 mins

Today Bumbl turns 3 years old! When the company launched back in 2015, I had the vision to build a brand that people wanted to work for and clients wanted to work with. From the humblest of beginnings, setting up shop with only a laptop and a wi-fi…

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Sports Fans And The Second Screen

September 9, 2017 | Read Time: 4 mins

In today’s on-demand economy, sport has quickly become one of the only types of content that people will watch live. With catch up TV and streaming services such as Netflix, there has been a drastic shift in the way we watch most program genres…

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Why Pre-Launch Marketing Is Essential For Your Startup

August 16th, 2017 | Read Time: 6 mins

“A wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”

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Marketing To Generation Z

February 1, 2017 | Read Time: 4 mins

Millennials have been the talk of the town for the last few years – the “tech-savvy,” “self-absorbed,” and “free spirited” young kids on the block have become an obsession for marketers the world over. The m-word is arguably one of the most popular…

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