Get more bang for your buck with social media ads
Getting more from less is the name of the game when marketing budgets are limited. Demand is on marketing teams to produce campaigns that punch above their weight – in other words, creating something that is going to have a big impact without the big budget.
It’s never been an easy task, but it’s even more difficult today with media fragmentation meaning there are now more channels for marketers to consider, and the content standards on those channels are higher than ever. Video dominates most social platforms, and with video content historically being slow and expensive to produce, it creates quite a challenge.
Weak content won’t cut the mustard. So how do you create impactful campaigns when budgets are constrained?
Re-imagine Existing Brand Assets
One way to tackle this challenge is to re-imagine existing brand assets; turning them into high-impact video creatives, rather than following the traditional video production process.
Eliminating pre-production and shoot days altogether not only means lower costs, but it also enables a much faster process from brief to delivery. The beauty of this process is that it works hand-in-hand with creative testing plans, allowing you to easily create different variations of creative for launch in paid ad campaigns.
For example, this could mean inserting different products into a creative, trying a different opening hook, or experimenting with different messaging within creatives to see what resonates with audiences the most. This allows you to be reactive to those findings and refine ads in real-time based on feedback loops.
This amount of testing is not so straightforward with the traditional video production process, as it would require pre-planning the creative variations and collecting several different versions of shots so that they can be pieced together in post-production. It’s not possible to react to performance metrics and implement changes to creative based on data after launch.
You might be surprised at how far your existing assets can be taken to create something new and impactful, purposefully designed for your audience and the specific nuances of each channel.
Here’s an example of how we repurposed existing brand assets for BeanBagBazaar:
CREATIVE ANGLES
Whether it’s studio-shot images of your product, lifestyle imagery, packaging renders, UGC, influencer content or a TV commercial, all of these assets can be brought to life and transformed into something completely new and engaging, designed specifically for your audiences and the channels they use.
The result? More engaging, better performing creatives, produced faster and at a lower cost per asset. It’s a win-win-win.
At Bumbl we specialise in turning your brand’s existing assets, such as product photography, into world-class motion creatives. Contact us to find out more about how Bumbl can support your creative needs.
