The Value of Social Media Marketing [Infographic]

Greg Miles | 27 November 2015

If you’re not utilising social media to grow your brand presence and connect with customers, you’re way behind the times.

Social media has opened up many amazing opportunities for businesses of all sizes and industries, but some companies are fooled into thinking that social media marketing is free. The accounts may be free, but running an effective social media campaign that turns strangers into friends, friends into customers, and customers into salespeople, has its expenses.

From staff costs, to external fees, advertising and tools, the cost of social media marketing quickly adds up. But what is the real value of social media? Do the benefits really outweigh the costs?

This infographic states that big brands are likely to pay somewhere in the vicinity of $210,600 (£140,000) for social media marketing, which covers designers, programmers, community managers and social media strategists.

The infographic goes on to examine the benefits of a successful social media campaign, including the real, quantifiable value of Facebook fans and Twitter followers.

It turns out consumers do spend more on brands they are connected with on social media.


The value of social media marketing