Content Marketing.

A customer-centric content strategy will attract a highly targeted audience to your website.

Consumers have control over the content they consume now more than ever. 86% of people skip TV ads, and the rapid rise of adblocking software tells us that people don’t like advertising that disrupts their daily flow.

Content marketing focuses on the creation and distribution of valuable, interesting and relevant content that your audience will actively seek out and want to consume. Creating this content helps you acquire and retain consumers who are looking for brands like yours. 

The average person consumes 11.4 pieces of content before making a purchasing decision.

1Our content team will work with you to develop buyer personas for your different customer segments. This will help us gain a deep understanding of your audience, their behaviours, their interests and their goals.

Next, we will develop your content strategy, focusing on solving your audience’s problems and helping them achieve their goals. Our in-house writers and designers will produce creative content aligned with your brand voice, that will earn the attention and trust of your customers.

We believe that content marketing is 25% content creation and 75% promotion. Once we have created your content we will spread it through relevant channels, and leverage the power of influencers to get your brand in front of the right people.

What Our Team Can Do For You

  • Content audit
  • Buyer persona development
  • Content strategy
  • Brand voice development
  • Industry research
  • Paid amplification
  • Influencer marketing
  • Share monitoring
  • Blog posts
  • Native social content
  • Infographics & whitepapers
  • Video

The Ultimate Guide to Content Marketing

Content marketing is the most effective SEO practice, and one of the most powerful tools available to businesses of all sizes and budgets.

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