Marketing 2018: The Biggest Stories of the Year

Bumbl Team | January 2nd, 2019 | Read Time: 2 mins

With 2018 wrapped up, we take a look back at the stories that shaped the year in the world of marketing, digital and technology.

  1. Kylie Jenner Rocks Snapchat
    $1.3 Billion was wiped off Snapchat’s market value after Kyle Jenner tweeted: “Sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.”

  2. Instagram Shopping Launches in the UK
    In long-awaited news for many brands and influencers, Ecommerce businesses in the UK were armed with the ability to now tag products on Instagram posts.

  3. Instagram Influencer Marketing Jumps 198%
    The number of posts showing the #ad hashtag doubled to 1.5 million in 2017 according to a study on influencer marketing by Klear.

  4. Facebook Finds Itself In Middle Of Cambridge Analytica Scandal
    The data analytics firm that worked with Donald Trump’s election team and the winning Brexit campaign harvested millions of Facebook profiles in a data breach.

  5. GDPR Shakes Up Europe’s Data Privacy Law
    The replacement for the 1995 Data Protection Directive came into force in May, setting new minimum standards for processing data in the EU.

  6. Nike Launches Boldest Ad Campaign Of The YearNike made Colin Kaepernick the star of the company’s 30th-anniversary “Just Do It” campaign, leading to boycotts in the USA, but ultimately increasing the brand’s value by more than $6 Billion in 2017.

  7. Augmented Reality Ads Come To Facebook
    Fashion brand Michael Kors is the first advertiser to test out Facebook’s augmented reality (AR) ads in the news feed.

  8. Elon Musk Demonstrates the Growing Influence of Podcasts
    Tesla shares crashed 6% after the electric carmaker’s chief executive Elon Musk appeared on The Joe Rogan Experience.

  9. KFC Turns a Tweet From One of Its Biggest Critics Into Ad Campaign
    KFC built a marketing campaign around strongly-worded consumer feedback, responding to a tweet reading: ‘Dear KFC, No one likes your fries. Yours sincerely, The entire World.’

  10. Macaulay Culkin Is Home Alone Again at Age 38
    30 years after the film’s release, Macaulay Culkin starred in a Home Alone-themed Google advert that emphasised how far technology has come.

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