How to Create Content Influencers Will Love to Share
Greg Miles | 11 August 2015
Building relationships with influencers can give your marketing campaign a colossal boost. Even before social media, word of mouth marketing was the most valuable and powerful weapon in a marketer’s artillery. Today, with the aid of 2 Billion active social media users, your brand message can spread like wild fire.
Consumers trust recommendations from a third party more often than a brand itself – for obvious reasons. Influencers are that third party, connecting your business to your target customers.
In a nutshell, an influencer is a key individual who has an influence on the buying decisions of a large number of people within your target market. They’re people who are active on social media and blogs, often with hundreds of thousands of followers. Building solid relationships with influencers so that they are willing to share your brand’s content can therefore make a huge difference to your success.
Influencer’s can increase exposure to your brand, generate a ton of traffic to your website and even directly sell your products through recommendation. Building these relationships should be an ongoing, authentic process, but there’s a simple hack to creating content that they will love to share.
Now you understand the importance of targeting influencers, this infographic will show you how to do it in three amazingly simple steps.