The Client

Xercise4Less is the UK’s leading budget gym, with over 35 clubs located primarily around the north of England. With the opening of a new club approaching, Xercise4Less called upon Bumbl to increase reach and  raise awareness and intent in targeted locations close to the new club.

The Challenge

Xercise4Less approached Bumbl with the goal of reaching gym-goers and those likely to take out a new gym membership in close proximity to the new club. The main challenge would be to identify ways of targeting these audiences.

The Solution

We took advantage of Gmail Ads to create a laser-focused ad campaign that used sophisticated targeting signals to reach potential customers within key locations. We were able to hone in on an ideal audience using demographic and affinity targeting, as well as highyl relevant keyword, domain and interest targeting.

The Results

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