Brand Challenge

Northumbria University needed to develop an asset library for social media that would help to generate awareness and drive uptake of its post-graduate internship programme with current students and recent graduates. A paid media strategy was also required to reach these audiences effectively across platforms.

Solution

We developed a suite of creative assets for use across social media, and developed a paid media plan to target students and graduates with an array of messages. Retargeting campaigns were key to nurturing audiences and moving them closer to taking action, and the result was a 125% increase in interest in the program.