Scaling paid media creative to boost ROI across platforms
14
Original creatives delivered
3
Formats per creative
17%
Of users watched to completion
Brand Challenge
Clearly Drinks needed to scale its paid media creative for its Upstream flavoured water product, to position it as a premium mixer and drive awareness and purchase intent. Assets were needed for various digital platforms including social media ads.
Solution
We took Clearly Drink’s existing assets and transformed them into thumb-stopping social media creatives optimised for each channel and placement. The result was 14 original creatives, each in three different size formats, that delivered an average cost per thruplay of £0.02, with 17% of viewers watching the video creatives to completion.
Mark Robinson, Brand Manager
“The Campaign was a great success!”
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