Transform Your Marketing With Blockbuster Visual Content
Jordan Sharp | 1 December 2015
We’re living in a content epidemic.
Anyone with an internet connection will have noticed an explosion in content marketing over the last couple of years. Brands across all industries have turned to content in order to engage the modern consumer, but not all brands are doing it right.
There’s a lack of fresh, unique content and abundance of stale, regurgitated stuff competing for the same clicks and shares. To combat this content saturation and rise above the noise, astute brands have started to invest more into visual content.
Engaging visual content is emerging from the heaps of hackneyed blog posts and articles, taking centre stage and earning the attention of consumers, making it critical to marketing in 2016. Now is the time to get your creative hat on and start implementing strong visuals into your marketing campaigns.
With just a few ideas in the artillery, there is a sure fire way you can get back on your feet and start creating blockbuster visual content that will cause your audience to go weak at the knees.
Firstly, let’s look at a few facts.
- 40% of people will respond better to visual information than plain text. (Source: Zabisco)
- 90% of information transmitted to the brain is visual (Source: 3M Corporation)
- 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company. (Source: Stanford Persuasive Technology Lab)
So where do you start?
Website design is a good place to start. Your website is the central hub of your business, and your home page is the first impression many customers will get of your brand. It is paramount that this results in a pleasant experience for the customer. If the design is lousy, uninteresting and difficult to navigate, it’s unlikely to get repeat visits and can deter potential customers in using your business.
Spend time on making your website look sexy, using colours that are both aligned with your branding and the vibe you want to give off. Colours play a big role in human psychology, so make sure to use them to your advantage.
Source: The Logo Company
Data can often be boring. Infographics offer a way of presenting data in an easy-to-consume manner, transforming something that could be quite monotonous into something fun and aesthetically dazzling.
Consumers are 30 times more likely to read an infographic than a text-based piece of content. That’s simply because we love to consume visual data, and infographics make it easy for us to learn and remember things. In fact, our brains process visuals 60,000 times faster than plain text.
Make sure yours are colourful, accurate and easy to follow to optimise the experience for your audience.
High Quality Images
Using quality images is essential for engagement on the web today. This is nothing new, which means in order to stand out, your brand’s images must be beautiful.
Sometimes, that is all it takes to separate your brand from the competition, especially on social media. Lazy image choices and cringe-inducing stock photos won’t do you any favours though.
To make an impact and wow your audience you will need to source high resolution, creative and alluring images. Good stock photo sites such as Unsplash and Death to Stock provide brilliant, non-cheesy, free images that will grab your audience’s attention.
You can bring your brand to life if you use visual content appropriately – and there is a quick and easy way to add tonnes of personality.
Showing behind the scene images of your business can add depth to your brand story, and in a way – befriend your customers. Adding a personal touch allows your consumers to feel closer to your brand and therefore gives them more inclination to engage with your brand, share your content, and invest in your products.
A simple glimpse behind the scenes can transform your company in the eyes of your customers, from a business into a team of real life humans that your audience can interact with.
Visual Content Marketing – Bigger, Better, Stronger
It is clear that visual content is only going to become more prominent in the marketing world and therefore it must become a vital part of your strategy going forward. If you don’t integrate visuals into your content strategy now, you risk falling behind the competition and missing out on an opportunity to dramatically increase engagement.
So keep your creative cap on, loosen the reigns, and strive towards making visual content worthy of a blockbuster.