How to Rank Higher in Search Engines

Greg Miles | 3 September 2015

One of the biggest complaints business owners have is that their website isn’t showing up in search engines. Your website might be buried deep on page sixteen of Google’s search results for your industry keywords, or maybe you’re just trailing behind your competitors on page one.

Either way it can be frustrating, and unless your website occupies one of the top three slots for the keywords and phrases your customers are searching for, there is work to be done. If you’re still unsure of the importance of ranking highly in search engines, here are the facts you need to know:

1. 89% of customers begin their buying process with a search engine. (Biznology)
2. 60% of all clicks go to the top 3 organic search results. (Business2Community)
3. Results on page two and beyond receive only 5.59% of the clicks. (Moz)

Ranking highly in search engines can make or break a business, and Google’s recent updates mean you can no longer game the system (websites that try will be penalised and may never rank again). There are certain things you can do to increase search visibility, though. It begins with developing buyer personas, and understanding the keywords and phrases your customers are searching for.

So if you’re trying to outrank your competitors and have all that traffic for yourself, here’s a handy guide.

 

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