How Brands Are Spending On Content Marketing

Greg Miles | 22 September 2015

Did you know that Coca-Cola spends more money creating content than on television advertising?

This year brands have been investing huge amounts of money into content marketing, with it becoming clear that it is vital to a great online marketing strategy. Over a quarter of the average marketing budget is now ploughed into content creation, but how and where exactly are the investments being placed?

This infographic from Express Writers will reveal the often surprising statistics that are shaping the content sphere in 2015 and beyond. If you’re struggling to determine where and how you should allocate your own marketing budget, this infographic will help you get up to speed with where you should be putting your money.

 

Content Marketing Budgets Infographic