8 White Hat Link Building Strategies For Stronger SEO

Greg Miles | 7 August 2015

Inbound links are a marketers most powerful asset when it comes to ranking highly in search engines. Relevant and authoritative links that point towards your website will tell Google that your site is a credible source of information. These links will also drive high quality traffic back to your site, resulting in a higher volume of relevant visitors.

This is critical to any SEO strategy, but it’s also one of the most challenging tasks. Doing it the right way is also incredibly important. The industry term is “white hat” SEO, which means following search engine rules and policies, and focusing on pleasing the human audience rather than the search engine.

What is White Hat SEO?

White hat SEO refers to the practice of improving a website’s search engine ranking while staying within the search engine’s terms of service. This is opposed to “black hat” SEO, which refers to the use of disapproved tactics that can result in penalties and could even see a site banned from the search engine.

Black hat SEO practices such as keyword stuffing and unnatural link building are usually spammy,  and will do damage to your marketing campaign in the long term. With white hat SEO, the focus is on creating relevancy and achieving an organic ranking with valuable content that flows naturally, and is aimed at human readers.

White Hat Link Building

Building high quality inbound links is a vital component of a white hat SEO strategy. Ultimately, if you’re a source of great content, other sites will want to share it. That means a successful link building campaign is built around the creation of great content that other sites will naturally want to link to.

8 White Hat Link Building Strategies

  1. Blog consistently – Every new piece of content is another hook in the sea. There’s no better way of generating inbound links than creating a steady flow of shareworthy content.
  2. Guest blogging – Writing a guest post for a relevant, high traffic website is a great way to direct organic traffic back to your site. If you establish yourself as a thought leader within your industry, you will find it easier to seek out guest blogging opportunities.
  3. Reference influencers – An influencer is a key individual who has an impact on the buying decisions of a large group of your target customers. If you point positive attention towards them in your content and let them know about it, there is a good chance they will want to share it.
  4. Include sharing buttons – The easier your content is to share the more likely it is to be shared. This is pretty obvious, but optimise your content by making sure there are sharing buttons on every article. You can also include “tweet this” buttons, so that readers can instantly share any stats or outstanding quotes from your content.
  5. Become a news source – If you break the news before everyone else people in your space will share your articles on social media and their blogs. Just make sure it’s relevant to your industry.
  6. Create visual contentInfographics, videos and other visual content is particularly effective online. If it’s creative and interesting, or illustrates a lot of information in an easy-to-absorb format, people will want to share it.
  7. Do interviews – Interviewing key people within your space is a great way to build some buzz around your blog. Likewise, if the opportunity arises for you to be interviewed – do it. It’s a great way to generate an immediate inbound link.
  8. Write a case study – If you create case studies about your clients or the work of somebody in your industry (who isn’t a competitor) they will thank you by referencing your website.